Beat Lodge
Music Blog
Beat Lodge is a music blog that promotes electronic / club music. Based on key words supplied by the client, I came up with an identity that mimics the flow of music, the communal aspect of the people involved, and a modern way to convey those key points. At one point (without knowing it) I even created the Beats by Dre identity completely by accident and chance.
Taking the identity further, I created some business card concepts and merchandise concepts to further elaborate on the visual of the client's blog.
